A retail chain carrying national brands agrees to install the Ganart me's as a tool to reach unbanked customers with services. Banking services means cash in hand with a better chance to spend it in store.

As part of the ease to use the machine, a free card, that stores a customer’s transaction flow, is issued to streamline the transaction process after they log in. Afterwards, they dip the card in and they can bring their transaction/bill pay/service list up without pecking around wasting time. There is an identifying number in the card that is theirs. While the person's name is kept private, their transactional habits, language of preference etc. can be known.

At pre set points new services can be offered. These can be from the secure side (banking) based on favorable habits. The offers can also be based on the soft data, from the retail side.

media opportunities

• On the media screen above, ads play in a schedule and are kept fresh and relevant based on day parts and store demographic data.

• Triggered ads close to the key card holder’s likes instantly begin after they dip their card in.

• Furthermore there can be a Q&A that comes up at the transaction screen that relates to an ad playing above. Answering it makes the ad interactive.

media benefits

• Scheduled ads running on the media screen are running on something more than just a screen. They play on a multifunctional transaction machine that has inherently high interactivity. People are going to it for many reasons related to money.

• Triggered ads, to a brand advertiser, means an impression is being made from a triggered event. That triggered event relates to an ad running that is more relevant to the person. They are apt to like them more.

• In asking a question and getting an answer, interactive advertising can gain insights into how people feel about brands. By capturing data it can be used to form a closer bond between the brand and the customer.