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channel solution
me and banking opportunities
A bank's branch is its face to the customer. It's the physical epicenter of where customers fulfill their financial needs. Even in today's high-tech world, physical interaction is a necessity to handle checks, cash, and a number of other teller driven services. Today's branches use the web, kiosks, and ATMs to create express options for customers, requiring as little time as possible at the location.
When a customer visits a branch, the branding, furniture, and wall mounted advertisements are all reminders of where they are, and what products are available. The branding gives them an undiscussed security that their money is being handled at the right place.
As everyone in banking knows, branches are expensive. Setting up a new branch involves a lot of time, resources, and money. But those points of presence are required to maintain a positive relationship with the customer base, and to act as an attractor to new customers.
The new paradigm is smaller branches that center around reduced square footage, and personnel. This is accomplished by utilizing a new generation of self service technology that can handle the myriad of tasks handled by the big branches, as well as bring in new 3rd party products and services to create additional revenue. So, instead of a single branch, a bank can place 100 points of presence in more remote and isolated locations .
We call this concept "Leaf Banking", because it's smaller than a "branch"... it's a leaf.
If a bank adopts Ganart me as a way to expand banking to unbanked and underserved people, the platform becomes the main thrust for beyond brick and mortar branches. Branch banking is then taken to the next level to become “Leaf Banking”.
Not limited to focal points of profitability, these leaves of the branches create more places at less cost to the host bank. Services exceeding the expectations of unbanked and underserved people can now be offered, costing them less. It's now even possible to realize profits from these leaves via the reduced cost for service through the Ganart Leaf Banking Solution and Ganart media network opportunities.
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